Driver Choice: Online Car Dealership

A case study exploring the re-launch of Driver Choice

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Project Overview


Driver Choice approached us in 2019 looking to rejuvinate a brand that was looking a little dated. Their current website lacked functionality and was proving difficult for customers to find and get in touch about cars they were interested in. Their logo was also looking a little dated and didn’t say much about the brand so they asked us to take a look at this too.


We took time to carefully understand the requirements of the project and the customer demographic the logo and website were going to be aimed at. Working closely with Driver Choice, we put together a budget and a plan to rejuvinate their brand with a new logo and website with more functionality for users to more easily find what they were looking for and get in touch.


After two months of working with Driver Choice, sending design revisions back and forth and developing the ideas into a final product, we completed the project on time and on budget. A brand new logo was introduced to boost brand credibility and a website with much more functionality launched to streamline the user journey.

Services Provided

Logo Design

A new logo was a must for this project. The tired look of the previous logo was drastically impacting the overall look and feel of the brand. We worked closely with Driver Choice, sending revisions back and forth until we produced a logo they were proud to have representing their brand.

Web Design

Taking the time to understand the customer and their journey, we designed the website to work around the user. With improved and increased functionality, Our design addressed all of the issues Driver Choice communicated to us with their previous design.

Web Development

We developed a website to requirements outlined in the design stage, cotinually reviewing with Driver Choice as the project progressed.  We created a product that was not only hassle-free for customers to navigate, but was easy for the Driver Choice team to update and maintain.

The Result

“I have had two website now done by Marzo, both were done to an extremely high standard and have helped my businesses massively. Both with a very quick turn around time and a very professional attitude. I would highly recommend to all.”

Jacob Gander-Compton

Founder, Driver Choice

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